2025 Social Media Sizes Guide - Free Download & Tools

Design once, distribute everywhere. This guide gives you the exact 2025 Instagram and Facebook sizes and a practical way to repurpose 1080×1080 (square) and 1080×1920 (vertical) for Facebook and LinkedIn in minutes. You’ll also get a Free Canva Fitness Planner Template Bundle and a faster way to handle admin with PaperTools.io -powered by OneStopCentre (free, no login, fast, safe).

 

2025 Instagram & Facebook Size Cheat Sheet

 

Instagram (recommended)

• Feed (Square): 1080 × 1080

• Reels / Stories (Vertical): 1080 × 1920

• Carousel: 1080 × 1080

• Profile: 320 × 320

Facebook (recommended)

• Feed Image (link/photo): 1200 × 630 (1.91:1 landscape)

• Stories: 1080 × 1920

• Page Cover: 820 × 360

• Event Cover: 1920 × 1080

Explore OneStopCentre Social Media Content Editable Templates Collection.

 

Why 1080×1080 and 1080×1920 Are Your Universal Building Blocks

• Square (1:1) works across Instagram, Facebook, and LinkedIn feeds with clean cropping and a consistent grid.

• Vertical (9:16) drives attention in Reels/Stories and can be cropped to 4:5 (1080×1350) for high-impact feed posts.
  Create these two master files first, then export fast variants for each platform-no redesign from scratch.

Download the 2025 Instagram & Facebook Size Cheat Sheet

 

Repurpose Once, Publish Everywhere (Step-By-Step)

From 1080×1080 (Square)

Use as-is: Instagram feed and carousels, Facebook feed, LinkedIn feed.
Optional variants:

• 1200×630 (landscape) for Facebook/LinkedIn link or photo posts

• 1200×1200 for LinkedIn feed alternative

In Canva: Duplicate the artboard → Resize to 1200×630 or 1200×1200 → center the focal point → export PNG.

 

From 1080×1920 (Vertical)

Use as-is: Instagram Reels/Stories, Facebook Stories.
Crop to:

• 1080×1350 (4:5) for Instagram feed (tall, high attention)

• 1200×1500 (4:5) or 1200×630 for Facebook feed

• 1200×1200 or 1200×627 for LinkedIn feed

Safe-zone tip: keep headlines/logos/CTAs inside the central 90% so auto-cropping never trims them.

 

Quick Conversion Table

Master	Fast Variants	Use On
1080×1080 (1:1)	1080×1080	IG/FB/LinkedIn feed
	1200×1200	LinkedIn feed (alt), FB feed
	1200×630 (1.91:1)	FB & LinkedIn link/photo posts
1080×1920 (9:16)	1080×1920	IG Reels/Stories, FB Stories
	1080×1350 (4:5)	IG feed tall
	1200×1200 or 1200×630	LinkedIn/FB feed via centered crop

 

Export: PNG for images; MP4 (1080×1920, 30fps) for video. Compress for fast loads.

One-Day Content Plan You Can Repeat Weekly

Step 1 - Choose 3–4 Content Pillars (30 min)

Education, proof (testimonials/results), behind-the-scenes, promo. Aim for 1 promo per 3–4 value posts.

Step 2 - Batch Graphics in Canva (60–90 min)

Start with 1080×1080 and 1080×1920 masters, then duplicate to the variants above.

Explore pre-built Social Media Canva templates For Business Marketing

Step 3 - Captions, CTAs, Hashtags (30 min)

Write one clear CTA (“Download the free planner” / “See the bundle”) and 5–10 niche hashtags + 2–3 branded.

Step 4 - Schedule in Bulk (20 min)

Use Meta Business Suite (IG/FB) and your scheduler of choice for LinkedIn.

Explore OneStopCentre Smart Task Tracker Spreadsheet Daily, Weekly 

 

Free Download Canva Fitness Planner Template Bundle

Get the Free Fitness Planner Templates your freebie signup landing page

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Templates That Make This Even Faster

• Explore Social Media Templates Collection 

• Explore Smart Task Tracker (Google Sheets)

• Explore Product Pricing Calculator (Google Sheets)

 

30-Minute Example - Monday Sprint

• 5 min: pick a pillar (Education)

• 10 min: duplicate 1080×1080 and swap headline/image

• 10 min: write caption + CTA (“Grab the free fitness planner”)

• 5 min: schedule and add hashtags
  Ship one post before coffee gets cold.

 

FAQs

 

Q: Can I design only 1080×1080 and 1080×1920 and cover all platforms?

A: Yes. Use the table above to export square for feeds and vertical for Stories/Reels; add a 1200×630 landscape variant for Facebook/LinkedIn link posts.

 

Q: What’s the best Instagram feed size in 2025?

A: Square 1080×1080, or tall 1080×1350 (4:5) for maximum on-screen real estate.

 

Q: Do I need different sizes for LinkedIn?

A: LinkedIn works well with 1200×1200 (square) and 1200×627 (landscape), both derived from your square or vertical master.

 

Q: File format and quality?

A: PNG for static images, MP4 for video. Keep text inside the central safe zone and compress files for speed.

 

Conclusion - Your One-File Workflow for 2025

With 1080×1080 (square) and 1080×1920 (vertical) as your masters, you can repurpose for Instagram, Facebook, and LinkedIn in minutes - no redesign, just smart crops and exports. Bookmark the size cheat sheet, use the one-day content plan, and keep your admin fast with PaperTools.io - powered by OneStopCentre.

Next steps:

• Download the free Canva Fitness Planner Template Bundle and plan your week.

• Create square + vertical masters for your next campaign, then export the quick variants from the table.

• Use PaperTools.io to send clean invoices/receipts in seconds—free, no login.
  
  

Quick Links To Free Downloads & Business Tools

• Free Download: Get the Fitness Planner templates

• Free Tools: Try PaperTools.io (no login) 

• Design Faster: Explore Ready Made Social Media Content Templates Collection

• More Tips and Guides From OneStopCentre